Do you think Wordpress is supposed to be only for blogs? Truth is you can use Wordpress as your regular IM website, and not just as a regular blog, either. Wordpress is a highly regarded CMS, or Content Management System, that is versatile and flexible. You probably know about WP plugins that you can use to sculpt the functionality of your site as you desire it to be. So we put together an article that discusses the various IM related plugins you might want to check out.
One particular plugin IM marketers will love is the FD Feedburner plugin. It's pretty simple because it just transforms your RSS feed into a feed for Feedburner. People can subscribe to your RSS feed, and that way they'll save a little time because it's not necessary to go to your site. When you post new content to your site, your RSS feed will automatically update any subscribers, and they can check it out. The convenience factor is there's no need to go online and manually check blogs/sites for new information. Feedburner's appeal is that it allow just about everybody to read feeds with it no matter what kind of reader is being used. SEO Friendly Images is a plugin you'll really want to have if your site requires heavy image use. On-page SEO for various items, including your text of course, is an important part of the optimization process. Did you know you could do the same with the images you plan on using? What this plugin will do for you is make it easier to put into place your image alt and title tags. It will auto detect any image that is lacking the proper tags, and it will set them according to your specs. So if you're going to use images heavily, then this will help save you some time.
Ok, this plugin - Google Analyticator - is just something any and all online marketers need to be using. Google Analyticator is a handy-dandy tool you'll use to track your site visitors, and you don't need to mess with a lot of code. By now you know that the most reliable web stats come from Google Analytics. Of course any idiot knows that in order to benefit from this you'll need to pay attention to it. If you forget to insert the tracking code, however, your results aren't just going to be skewed, they are going to be non-existent. There is nothing at all to install in order for the Google Analyticator to track for you. You'll really ramp-up your marketing online if you take advantage of Wordpress. What was once thought of as a platform only for bloggers is now a fully functional web site creator for internet users of every stripe. So, really... any marketer can use Wordpress. It's not unusual at all to find marketers who have not used blogs before, but they're realizing how powerful and versatile they are. For those who always thought it was hard to do, or expensive, well it's not and can be used by them. So all the plugins basically make it possible to have your site do almost anything you want.
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